Consumers are driving a powerful force for change: sustainability. A recent NielsenIQ sen report reveals a staggering statistic - 83% of global consumers are willing to pay more for sustainable products. This shift in consumer behaviour is pushing businesses to excel in environmental responsibility, recognizing it as a key factor in brand loyalty and success.

The report delves deeper, showcasing how specific sustainable practices are gaining traction:

Eco-friendly Packaging: Unilever, a global consumer goods giant, pledged to halve the amount of virgin plastic used in packaging by 2025. They achieved this through innovative solutions like developing refillable packaging options and exploring plant-based alternatives.

Recycled Materials: Patagonia, a leading outdoor apparel brand, is renowned for its commitment to using recycled materials in its products. Their "Worn Wear" program encourages customers to repair and trade in used Patagonia gear, further extending the life cycle of their products.

Renewable Energy: IKEA, a Swedish furniture retailer, has invested heavily in renewable energy sources. They own and operate over 500 wind turbines worldwide, generating a significant portion of the energy used to power their stores and manufacturing facilities.

These are just a few examples of businesses excelling in sustainability

The GEC Awards recognize and celebrate organizations that prioritize sustainability in their operations.  These forward-thinking companies are shaping a future where environmental responsibility is a cornerstone of excellence.  Nominations for the GEC Awards are now open - could your organization be the next sustainability leader?